Dìdi(弟弟)

Focus Features
2024
Ralph Creative

Hitting all the feels of my own nostalgia combined with the experience of endless notebook doodles developed into a fun, quirky, coming-of-age aesthetic.

ig account
Motion elements by Kohl Owen Jordan

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Visual Development

My team did our research and input of our own experience in crafting an aesthetic that built off of the marketing material provided by the film.

Coming up with a design aesthetic that felt:
90’s, nostalgic, and too cool for school.